virginia beach virginia


Virginia Beach Amphiteater Renamed: Farm Bureau Live at Virginia Beach

Published: March 11, 2011

Virginia Farm Bureau Insurance and Live Nation Entertainment recently announced a three-year sponsorship relationship that gives Virginia Farm Bureau Insurance the naming rights to the former Virginia Beach Amphitheater. For the next three years the venue will be known as Farm Bureau Live at Virginia Beach.

When the amphitheater opened in May of 1996, GTE was the first corporate sponsor, followed by Verizon Wireless which ended in 2007. Farm Bureau Live at Virginia Beach is owned by the city of Virginia Beach. The partnership that built the 20,000-seat facility included $10.75 million in public funds and $7 million in private money and has since recouped its investment.

Live Nation is responsible for operating, maintaining, booking and promoting the facility, and the company pays the city, via the Virginia Beach Development Authority, a percentage of revenue for the privilege.

Since the inaugural season in 1996, the amphitheater has entertained more than 4.2 million music fans, and generated more than $17.5 million to help cover municipal expenses. That averages more than $1.3 million a year to help pay for roads, schools, police and other city services.

Virginia Farm Bureau Insurance also announced its "Save Our Food" campaign. The campaign was created to educate consumers about the foods they eat and encourages everyone to seek out and enjoy all of the locally grown foods available.

Virginia Farm Bureau is dedicated to making sure Virginia families have safe, fresh and locally grown food available to them, and to making sure American families never become dependent on foreign sources of food.

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For information on Farm Bureau Live at Virginia Beach and the 2011 concert schedule, visit